Workshop: The Can’t Miss Formula of Successful Content Marketing Programs

29.01.2020 08:30
Grand Hotel, Karl Johans gate 31, Oslo

Om

Bli med på eksklusiv workshop med Carla Johnson, en av verdens største influensere innen markedsføring, dagen før Content Marketing-dagen 2020! Det er kun 50 plasser tilgjengelige på denne dagen, så første mann/kvinne til mølla!

It seems that everywhere we turn we hear about brands who are doing amazing things. There’s Nike’s fitness app. Marriott’s movies that have gone main stream. And GE’s story-driven culture is setting all kinds of standards for marketers. These brands are setting the expectations for how our companies need to show up in the world. But it’s tough to compete with big brands and big budgets like these. It feels like we’ll never be able to compete.

But it turns out that content marketing is a balance of both art and science. When we go all-in with technology we miss the chance to bring more of our brand’s personality into the equation. And when we’re too creative, it’s tough to prove the value of the content we’re producing. It’s time to unravel the mysteries of content marketing for marketers and the people they report to.

Join content marketing expert and best-selling author Carla Johnson as she teaches you the can’t-miss formula for developing a successful content marketing program. She’ll break down the customer journey and the role that content plays. You’ll learn how to prioritize what’s most important for your individual situation from brand awareness to conversion to customer retention. She’ll teach you how to connect content experiences and then amplify them with promotion in the right channels. You’ll walk away ready to launch your own content marketing strategy that converts browsers into buyers.

In this workshop you’ll learn:
  • Why you need to create a seamless, connected content marketing experience for customers.
  • How to identify the most important points of the decision-making journey and where your content matters most.
  • How content marketing fuels the sales pipeline and helps with customer retention.
  • What content to make a priority, and where and how to promote it to get it in front of buyers.

  • Spørsmål? Send en epost til event@kampanje.com.
    "Carla Johnson var et høydepunkt - utrolig spennende foredrag!"
    - Deltaker på Merkevaredagen 2019

    Program
    Onsdag 29.01.2020

    08:30 - 09:00

    Registrering og lett frokost

    09:00 - 12:00

    The Can’t Miss Formula of Successful Content Marketing Programs

    Carla Johnson, International Keynote Speaker. Best-Selling Author. CMO.
    12:00 - 12:45

    Lunsj

    12:45 - 15:00

    The Can’t Miss Formula of Successful Content Marketing Programs

    Carla Johnson, International Keynote Speaker. Best-Selling Author. CMO.

    Sponsorer

    Foredragsholdere

    Carla Johnson
    International Keynote Speaker. Best-Selling Author. CMO.,

    Arrangører