Masterclass: Branded Interactions

08.02.2023 09:00 - 15:00
Grand Hotel, Karl Johans gate 31, Oslo

Om

Kampanje welcomes you to Grand Hotel Oslo on February 8th for the Masterclass:
Branded Interactions and Living Brands – Creating digital experiences with personaility (Full-Day Seminar with Marco Spies)

Welcome to this unique opportunity to learn from and discuss with one of Europe's most acknowledged brand designers!

Websites, mobile apps, VR/AR applications and conversational interfaces: digital touchpoints are an integral part of current brand communication. Designing them coherently "on-brand“ faces companies and agencies with ever new challenges: Branded Interaction Design (BIxD) – the brand-defining design of digital products and services – goes far beyond visual design. Complex user experiences require methods to align the touchpoints and a workflow that closely integrates miscellaneous design technology disciplines and includes ongoing prototyping and testing.

The goal of Branded Interaction Design (BIxD) is to create a user-centred brand experience across the various touchpoints. In doing so, flexible, identity-creating design systems replace the classic logo-centred corporate design.
 
Marco Spies, author of the standard reading on digital branding, Branded Interactions, and CEO of Berlin-based design and innovation agency think moto guides you through the BIxD process - from discovering the business, brand and user requirements to developing digital products and services with a strong coherent brand personality. With case studies and exercises Marco will show you how to master this complex and multidisciplinary task and how to keep the needs of the user in mind as well as the personality of the brand. 

The seminar focuses on the Discover and Define phases of the process: the analysis and strategy of digital brand projects. It introduces participants to the concept of Living Brands and how to develop digital products and services with personality. 
 
Participants will learn:
  • the concept of Living Brands and how the role of brands has changed over time
  • know the Branded Interaction Design process with its steps DISCOVER_DEFINE_DESIGN_DELIVER_DISTRIBUTE
  • methods for requirements gathering and defining the brand and UX strategic foundations for a BIxD project
  • Work with the brand personality to create vivid brand experiences
 
The exercises will be in groups, participants can work on their own brand.

GOAL of the seminar
Creating a user-centric brand experience across a wide variety of brand touchpoints is what the seminar is all about. Brands must be alive, constantly changing. That’s why flexible, identity-creating design systems are replacing classic logo-centric corporate design. The spectrum of brand signatures to be designed continues to expand.

Marco Spies  shows how to tackle this complex, multidisciplinary task while keeping the needs of users in mind, as well as the personality of the brand and the overall corporate goals.

WHO is the Masterclass for?
They impart indispensable know-how to design professionals in agencies, start-ups and companies, to UX and UI designers, to concept and information architects, to service, product and corporate designers, as well as to sound and motion designers or to brand and marketing managers.

Welcome to Grand Hotel Oslo on February 8th!
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Vil du lære mer? 
9. februar arrangerer vi en heldagskonferanse om kundeopplevelser på Grand Hotel. Les mer om "Kundeopplevelsesdagen 2023" her!

16. mars arrangerer vi en heldagskonferanse om merkevarebygging på Grand Hotel. Les mer om "Merkevaredagen 2023" her!

Meld deg på Kundeopplevelsesdagen 9. februar ELLER Merkevaredagen 16. mars, og masterclassen 8. februar for 9.000,- til sammen. Ta kontakt med event@kampanje.com for påmelding til rabattert pris.

Program
Onsdag 08.02.2023

08:30 - 09:00

Registration and light breakfast

09:00 - 09:15

Welcome and introduction of participants

Marco Spies, Co-Founder/CEO, think moto
09:15 - 10:00

Les mer Introductory lecture: Living Brands for Digital Transformation

Marco Spies, Co-Founder/CEO, think moto
What challenges for brand development and management arise from the digital transformation? What are living brands? Why are living brands so important?
10:00 - 10:15

Les mer An overview of the project phases of Branded Interaction Design

Marco Spies, Co-Founder/CEO, think moto
Presentation of the overall process and the 5 Ds - Discover, Define, Design, Deliver and Distribute
10:15 - 10:30

Short break

10:30 - 12:00

Les mer Discover: Understanding users, business and brand

Marco Spies, Co-Founder/CEO, think moto
Learn methods to understand the central aspects of the BIxD process, business, user and brand. Elevator pitch, personas, brand personality, brand archetypes.
12:00 - 13:00

Lunch break

13:00 - 14:00

Les mer Define: Brand strategy methods

Marco Spies, Co-Founder/CEO, think moto
Deriving brand filters and mood boards from the brand personality. The application of brand filters in practice.
14:00 - 14:15

Short break

14:15 - 15:00

Outlook/summary of further steps in the process

Marco Spies, Co-Founder/CEO, think moto

Sponsorer

Foredragsholdere

Marco Spies
Co-Founder/CEO, think moto

Arrangører

Masterclass: Branded Interactions